EatDutchWaffles.com was founded by Joost Kling in the Netherlands in a little town called Noordwijk, situated off the coast of the North Sea and only twenty miles away from Amsterdam.
Joost first traveled to the United States as an exchange student and always thought Americans would fall in love with this native stroopwafels. He was right. After establishing relationships with the top stroopwafel bakeries, he expanded his business to the United States with friends and business partners in Utah where he studied years earlier as an exchange student.